Just in case, you are yet to give it a thought especially as a small business owner, you need to have a website that can actually be your best marketing asset. You need to see your website as your e-commerce store where customers can come in, meet with you,
Whatever it is called, feasibility study, dipstick, (toe in the water or fly on the wall like some of my clients calls it), It is always very important to analyze a new market you want to venture into. This study can be time-consuming but in the end, it is
If you can get your team to action these open secrets, then you are on the path to working with a highly efficient team as you are able to drive productivity across board. Secret 1. Get them to take responsibility All team players must have an acceptable sense of
It is very simple, make use of the time tested 5 Ws and H… …and answer the following questions: 1. What do they do? What are their interests? What are their pain points, What are their needs? 2. Who are they? Their Psychographic and demographic information helps you with
Trust me, as a workaholic, I have learned over time that it is not always just about work, other things remain very important. Right at the point when we feel, we are out of harmony in our businesses, what do we do? we reset our tempo (read part 1
As a business, you must either innovate or go extinct. The choice is yours. It can no more be business as usual, as a matter of necessity, it is now business unusual and it is highly imperative that you are seen and heard across multiple channels. You must
Just like the Orchestra with different parts to sing and different roles to play, so it is with any business, small, medium, or large. There must be some positive vibes to keep the music melodious in the workplace. At times we work too hard, take on more than we
Yes please, stop sulking and searching for them all over! Instead of searching frantically for them, take a step back and seek to know their attributes instead: They have goals, financial, professional, or personal, and your service or product makes them feel good, makes them look good, and helps
It is amazing how people generally have the fear that with the automation of processes, workers will be put out of their jobs. This is however not true as recent reports from World Economic Forum shows that machine learning and algorithms in the workplace could create 58 million net new
